Do We Own Social Media, or Does It Own Us?
By Diksha Agarwal
The Truth About Social Media Validation & Happiness
Why Are We Addicted to Likes and Followers?
Remember the simpler days of childhood when happiness came from the little things—playing outside for hours, watching our favorite shows, savoring mangoes in summer, or spending time at our grandparents' house? Back then, joy was about living in the moment, not seeking approval. We did what we loved without worrying about how others perceived us.
Then came social media, changing everything. Once, we focused on self-growth and real-world achievements. Now? We chase likes, followers, and algorithms—not happiness.
The Hidden Psychology Behind Social Media Validation
Think about it: when was the last time you enjoyed a vacation without thinking about posting it online? Or spent quality time with family without checking your phone for engagement on your latest post?
Many believe this problem affects only content creators and brands, but in reality, we’re all addicted to social media validation. We now feel the urge to share our trips, outfits, meals, and thoughts—not for ourselves, but for approval.
We no longer chase happiness. Instead, we chase:
✔️ Algorithms & trends
✔️ Likes & shares
✔️ Viral content & engagement hacks
✔️ Follower counts & social proof
But here’s the real question: Are we truly enjoying these moments, or just curating them for others to see?
How Social Media Controls Our Happiness
As the founder of Taste Junction, I feel this deeply. Every time I post a reel, I check engagement every few minutes. Recently, I baked the fudgiest brownies ever—rich, chocolatey, and utterly indulgent. My friends and family loved them. But when I posted a perfectly shot reel online, it got fewer views than expected. Frustration crept in.
But why? Why should my happiness depend on strangers' engagement online?
The harsh truth: we’ve conditioned ourselves to seek external validation. We measure success in numbers, not experiences. But here’s what brands, influencers, and creators forget—likes don’t always guarantee sales, and trends don’t always build loyal communities.
Social Media vs. Real-Life Indulgence
At Taste Junction, we believe in savoring real moments—not just the ones that look good online. A great cup of chocolate drink is meant to be enjoyed slowly, with every sip bringing smile and comfort—not just snapped for Instagram.
Social media is a tool, but it shouldn’t define our happiness, success, or self-worth. True indulgence is about being present—whether it’s enjoying a dessert, a tasty drink, or quality time with loved ones.
So, Do We Own Social Media—Or Does It Own Us?
Drop your thoughts below. 👇 And next time you sip on your favorite drink or indulge in something delicious—do it for yourself, not for the algorithm.